logo

Whitepaper:

Precommercial Marketing and Planning:
Securing Future Success through Meaningful Differentiation

Date Published: 5/30/2008
Sponsored By: L3 Healthcare Marketing

Learn how early marketing and planning efforts can significantly increase
the future success of a product. This white paper discusses why the delayed initiation of pre-commercial activities can significantly decrease the benefits and options available to marketers and potentially slow market acceptance and adoption for the product at launch.

Podcast:

Precommercial Marketing and Planning:
Securing Future Success through Meaningful Differentiation

Date: 5/30/2008
Length: 00:10:58
Size: 5.02MB
Thought Leader: Laurie Lucas, Founder and Principal, L3 Healthcare Marketing

This Podcast covers several issues related to starting the marketing sequence earlier in the development cycle, including the differences between precommercial marketing and traditional product marketing, who the stakeholders are, what the necessary activities are, and some best practices for these activities.

Whitepaper:

Precommercial Marketing and Planning:
Laying the Ground Work for Future Success

Date Published: 10/25/2007
Sponsored By: L3 Healthcare Marketing

This whitepaper explores how to develop an informed view of the market, which is the starting point in effective pre-commercial planning and marketing. Ultimately, an informed view of the market will enable and empower the product development process, guide and inform critical decision making processes, and greatly enhance the future success of the product.

Podcast:

Precommercial Marketing and Planning:
Laying the Ground Work for Future Success

Date: 10/23/2007
Length: 00:14:53
Size: 6.81MB
Thought Leader: Laurie Lucas, Founder and Principal, L3 Healthcare Marketing

Ms. Lucas provides details on how to develop an informed view of the market for your brand during the precommercialization phase. The discussion covers the risks for not doing so, the benefits of a prelaunch strategy, and the tactics for ultimate success.



Copyright © L3 Healthcare Marketing LLC, 2008

» Recently Published!

Precommercial Marketing and Planning: Securing Future Success through Meaningful Differentiation

» Insights!

US Pharmaceutical Market Growth Slows