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Link to related case: KOL Interviews in Gastroenterology

Stakeholder/key opinion leader (KOL) profiling

  • Influence measures based on objective and subjective criteria
  • Background review including educational and training review, research interests, clinical study participation, grant funding

KOL insights and plan

  • Interview KOLs in specific therapeutic area to understand current market conditions, unmet needs, barriers/challenges, and opportunities
  • Incorporate KOL insights into clinical development, regulatory, marketing, and managed markets plans

KOL, physician, and patient interviews and surveys

  • Interview KOLs, physicians, and patients to understand current treatments, unmet needs, meaningful program initiatives, etc.


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